The goal of the project was to update a corporate document that outlines the company’s core aspects: its purpose and mission, the services it provides, and contact details. Additionally, a flyer design was needed to capture the attention of potential clients. Another key objective was the development of a new company logo and the creation of a comprehensive brand book to ensure a cohesive and recognizable visual identity across all communication channels.
The starting point was a previously created document, but it required a modern and fresh look. The brand’s primary color, blue, was retained to maintain visual consistency, while yellow was introduced as an accent color. Yellow was used to highlight key elements and add dynamism to the design. This color enhances client attention, evokes associations with energy, positivity, and reliability, and helps build trust and attract a new audience.
Below, you can see the original document on the first image, followed by the updated modern design. The project was executed using Illustrator and InDesign to ensure a professional and high-quality result. Additionally, the visuals were created with the assistance of artificial intelligence and further refined in Photoshop to achieve the desired look.
