The objective was to create a sub-brand for beauty salons within the Kactus hotel chain, including graphics for the website and printed materials. To maintain a cohesive visual connection with the main brand, I utilized the core brand colors as the corporate palette.
Beyond the logo, I developed a comprehensive brand identity that integrates visual elements seamlessly aligned with the overall aesthetic of Kactus hotels. The logo design drew inspiration from both the name of the beauty salon and the hotel chain's existing logo, emphasizing smooth forms, vibrancy, and vitality to reflect the essence of the brand.
The project was executed using Adobe Illustrator, Photoshop, and InDesign. You can see some of the design steps below.
